Soap ads from 1927

The September 27 1927 edition of the Toronto Daily Star contained three different ads for soap.

The first one was geared for more garden-variety use, as it was recommended by the “Medical Profession”:

There is a Wikipedia page for Wright’s Coal Tar Soap. It was first manufactured in 1860, and was originally known as Sapo Carbonis Detergens (you can see that name on the label in the ad). The soap still exists, but no longer contains coal tar, as the European Union has banned its use in non-prescription products.

Ad #2 was for Lux Toilet Soap, and pitched it as a more upmarket product:

An exquisite new toiletrie! Lux soap was the first mass-market soap in the world, first offered for sale in 1925. It was created by Unilever, who still manufactures it.

The third and final ad was for people who wanted to keep their schoolgirl complexion:

Palmolive is still around today, of course.

Vilma Bánky (1901-1991) was a Hungarian-born silent film actress who starred opposite Rudolph Valentino and Ronald Colman, among others. She left the business in the early 1930s after she married actor Rod La Rocque. Sadly, no one came to visit her in her final years, so she directed her lawyer to make no mention of her death, which was not announced until 1992.