There’ll always be an England

The January 14 1958 edition of the Toronto Daily Star contained this photo:


Sarah Churchill (1914-1982) was an actress, a dancer, and Winston Churchill’s daughter. She had been widowed in 1957, and was to be widowed again five years later.


Stauffer System

The January 14 1958 edition of the Toronto Daily Star contained the following ad:


The Stauffer System was developed by Bernard H. Stauffer, who invented the Induced Rhythmic Motion table in the late 1930s. The idea was that muscles would be stimulated passively through massage.

The Toronto city directories showed that the first Stauffer System salons opened in 1956; these were the Bay Street and Eglinton Avenue locations shown in the ad. The Etobicoke location opened in 1957. The three locations remained in operation through 1962; by 1966, the Bay Street location had closed, and by 1969, only the Etobicoke location was still in business.

Some relevant links that I found:

  • The Stauffer Systems trademark application was filed in 1947 and granted in 1951. The trademark expired in 1992.
  • The University of California website has a picture of Stauffer as he and others opened a Stauffer System salon in his native state of California.
  • Stauffer sued Slenderella Systems of California for patent infringement and lost. In 1957, he appealed the decision, and lost again.
  • By 1968, Stauffer had passed away. Details of his business career can be found in his executrix’s petition to the Commissioner of Internal Revenue.

Men wanted, girls wanted

The January 14 1958 Toronto Daily Star had one ad for men and one ad for women.

First the men, who were invited to become real estate agents:


According to the Toronto city directories, Tops was a relatively new real estate firm: they don’t appear in the 1956 city directory, and appear in the 1957 directory at 1960 Avenue Road.

Men who accepted this offer might not have had the career that they were hoping for, as Tops Real Estate did not appear in the 1960 city directory. Their next door neighbours, the Nazarene Publishing House, had expanded into what had been Tops’s space.

In the same paper, the women, or girls, were invited to become models:


The Walter Thornton agency continued at this location at least until 1969, even though Walter himself had sold his interest in the agency in 1958 and moved to Mexico.

I could find nothing on Bambi Lindon in Google, so she did not achieve fame (if that was what she was hoping for).


Hearing aids

The June 6 1959 edition of the Toronto Daily Star contained two different ads for hearing ads. Both of them looked a bit unusual to me.

The first was for the 3-D Super-Powered Hearing Aid:


This company had just set up shop in Toronto, as they did not appear in the 1959 city directory. They are listed in the 1960 city directory as the Universal 3-Dimensional Electronic Hearing Aid Co Ltd. In the 1969 directory (the latest that I can access online), they were listed at 27 Carlton Street, first floor.

The second was for the Acousticon Privat-Ear:


The Acousticon hearing aid was invented by Miller Reese Hutchison in 1902. He turned over the rights to his invention to Kelley Monroe Turner, who improved the hearing aid and applied its technology to other products, including the dictograph. He eventually formed the Dictograph Products Company.

The Canadian arm of this company first appears in the 1934 city directory as the Acousticon-Dictograph Company of Canada. By 1948, they had opened their retail branch at 67 Richmond Street West. The Acousticon brand name remained in use, even though the technology had improved in the meantime.

By 1969, the Acousticon Hearing Aid Company had moved to the main floor of 137 Yonge Street; there is a Goodlife Fitness there now. The Acousticon Dictograph Company was at 81 John.

A Google search turned up all sorts of references to Acousticon, including a picture of a hearing aid manufactured in approximately 1927. And, while looking in the January 14 1958 Toronto Daily Star, I found this ad:


I don’t know how convincing the hearing aid disguised as glasses actually was, but I think it’s a clever idea.

John Collingwood Reade Рmentioned in the Acousticon ad Рhas a biography on the History of Canadian Broadcasting site.