Naborhood Shoe Stores

The July 17 1935 edition of the Toronto Daily Star contained an ad for a chain of shoe stores:


What an annoying spelling!

The Naborhood Shoe Stores chain did not last long under this name: by 1937, it had been merged with Reliance Shoe Company Ltd., run by James P. Maher. He re-branded the stores under his own name; the Maher shoe store chain existed for many decades after this.


Directors’ Efficiency Cup

When looking through the March 26 1935 edition of the Toronto Daily Star, this photograph caught my eye:


I love the concept of a Directors’ Efficiency Cup.

Out of curiosity, I looked up J.M. Heale in the Toronto city directories, and he turned out to be easy to find: Joseph M. Heale had a bold-face entry in every city directory that I looked at between 1918 and 1946. By 1925, when the agency won its first Cup, he was the manager, and he remained there through 1946. In 1947, he was just listed under his home address and not in bold-face, which suggests that he retired that year.


Famous Scotts

The November 23 1935 edition of the Toronto Globe included this reference to two famous men named Scott:


Walter Scott (1771-1832) became Sir Walter Scott in 1820. He was a poet, a historian, a playwright, and an author of books such as Ivanhoe and Rob Roy. His most famous lines of poetry are probably these:

Oh! what a tangled web we weave
When first we practise to deceive!

Duncan Campbell Scott (1862-1947) was a Canadian poet who had a day job: he was head of the Department of Indian Affairs from 1913 to 1932. These days, we would probably look on him as an out-and-out racist: he was one of the architects of the notorious residential schools policy, and he had strongly negative opinions on indigenous customs. He is widely considered an outstanding Canadian poet, but a poll of historians in 2007 listed him as one of the Worst Canadians.


The Silver Eagle

The February 20 1935 edition of the Toronto Daily Star contained this syndicated article about a young man who had built a combination boat/airplane, named the “Silver Eagle”, with which he hoped to cross the Atlantic Ocean. The article was less than sympathetic to the young inventor:


$25,000 was a lot of money in 1935 – it is equivalent to over $450,000 in 2018 dollars.

YouTube actually has footage of the Silver Eagle being launched. It doesn’t show the craft leaving the ground, but it does show that it can float.

I could find nothing else on the Silver Eagle or Paul Dudley, but his craft did not kill him, at least not right away. He lived long enough to get married and father a child – his son, a pastor, died in 2010.