Nonagenarian recalls story

The April 18 1934 edition of the Toronto Daily Star had a human-interest story about a man who was about to turn 90 years old:


Maybe it’s just the quality of the reproduction, but that is a terrible picture of poor Mr. Cox. And the nonagenarian did not sell a wife into slavery.

Since I am from the future, I can satisfy my curiosity: did Mr. Cox make it to 100? Sadly, no, though he gave it a good shot. He worked at Drug Trading through 1938, when he was 94, and appears in the 1940 city directory, when he would have been 96. But he is not in the 1941 directory.


Extra pants free

Here’s an ad for free extra pants from the April 18 1934 edition of the Toronto Daily Star:


I looked up One-Der Tailors in the Toronto city directories. It was a new firm in 1934 – its president, Thomas S. Cohen, had been vice-president of Regent Tailors Limited before starting this new venture. One-Der Tailors didn’t last long – it doesn’t appear in the 1936 city directory.

Because I was curious, I kept looking up Mr. Cohen in later city directories. He started a new venture in 1937, creating Pioneer Tailors, which operated on Spadina Avenue. The 1939 directory lists him there, but the 1940 directory lists the business as being run by someone else, and shows him with no listed occupation. He does not appear in the 1941 directory.

243 Yonge Street was listed as the Wanless Building in the city directory, with One-Der Tailors on the second floor. The building still stands – there’s a Burger King there now, but there is once again a tailor’s shop on the second floor.


Sexism, 1934 style

The October 16 1934 edition of the Toronto Daily Star contained three articles in which women were at a disadvantage to men.

First, the Women’s Council imposed a ban on discussion of birth control:



The good news, I guess, that they didn’t want to discuss sterilization of the mentally unfit either.

The National Council of Women weren’t done. They also claimed that there were very few women fitted for election to public office:


Finally, Ontario premier Mitchell Hepburn stated that he was opposed to hiring married women whose husbands were employed:



Hygiene scare ads

The October 16 1934 edition of the Toronto Daily Star contained two ads that suggested that women would become spinsters if they didn’t use the proper soap.

First, there’s this ad for Lifebuoy, in which a woman avoids the fate of becoming an “old maid”:


Not to be outdone, Palmolive describes the story of a woman who avoided the fate of being “forgotten”:


Men were also at risk too. Consider what happened to poor Tom, who was passed over for a job because he didn’t shave properly:


It looks like Gillette Blue Blades doesn’t offer a volume discount: they’re five cents a blade whether you buy five or ten. At least Tom doesn’t have to shave his neck, as it has mysteriously disappeared.