The October 6 1931 edition of the Toronto Daily Star has been a fertile source of material! Here’s the last post from that edition – an ad for Lux Toilet Soap.
I find Lux ads fascinating because of their specificity: this ad claims that 605 out of 613 Hollywood actresses use it. (As opposed to this ad from 1930, which claimed 511 out of 521.) But the headline for the ad claims that “nine out of ten lovely Screen Stars” know the secret of Lux, which is a far smaller ratio than 605/613.
The stars mentioned in this ad:
- The film career of Hugh Trevor (1903-1933) was over by the time this ad came out, as it did not survive the transition to talking pictures. Sadly, he didn’t survive much longer, either, as he passed away from complications from an appendectomy.
- Betty Compson (1897-1974) had worked regularly in the movies since 1915, and had been nominated for an Academy Award for Best Actress in 1928. Her career was past its peak when she appeared in this Lux ad, though she did continue appearing in films until 1948.
- Bebe Daniels (1901-1971) has appeared in this blog before. She appeared in Hollywood movies from 1910 to 1935; she and her husband, Ben Lyon, then moved to London. Their entire family – Ms. Daniels, Mr. Lyon, and their two children – appeared in a British radio and television series, Life With The Lyons, that lasted from 1951 to 1961.
- Sue Carol (1906-1982) appeared in a number of movies between 1927 and 1931 with occasional roles after that. She eventually opened her own talent agency; among its clients was actor Alan Ladd, whom she married.