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Christmas gift ideas in 1924

Naturally, any newspaper edition published in December is likely to contain advertisements for Christmas gift suggestions. In 1924, there were so many of them that the December 12 edition of the Toronto Daily Star could not print them all.

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However, it printed a good many of them, including this ad for the Valet Auto-Strop Razor:

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The most useful gift on the tree!

If you couldn’t decide what to buy the people in your life, why not buy something for the car?

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Riverdale Garage wound up staying in business for quite a while – they became a Ford and later a Lincoln/Mercury dealer, and were at this location until 1960. Dominion Riverdale Motors took over the space in 1961. 755 Danforth Avenue is now a Shoppers Drug Mart.

Last but not least: why bother with just one Christmas gift, when you could enjoy a thousand gifts from your radio?

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The Radio Museum has photographs of a Quadrodyne radio, if you’re curious.

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Oofy Glue

Here’s a piece that appeared in the February 15 1924 edition of the Toronto Daily Star:

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I think Oofy Glue appeared regularly in the Daily Star at that time – I’ll have to double-check. A Google search turned up nothing at all  – Oofy, whoever he is, has been lost to history. Perhaps it’s just as well.

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Lhevinne

Here’s a notice that appeared in the February 15 1924 Toronto Daily Star:

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I’m reasonably certain that this refers to Josef Lhévinne (1874-1944), a Russian-born pianist and piano teacher. Considered a master of piano technique, he wrote a book, Basic Principles in Pianoforte Playing, which appeared in 1924.

His real surname was actually Levin; an early manager changed it because “Lhévinne” sounded more distinctive and less Jewish.

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Fanny Parker Candies

Here’s an ad from the February 15 1924 Toronto Daily Star:

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A Google search for “Fanny Parker Candies” turned up nothing, but it did reveal that Fanny Parker (1875-1924) was a member of the Scottish suffragette movement who took part in increasingly militant actions. She appears to have had nothing to do with the candies of the same name – and, in fact, naming a candy after her seems singularly inappropriate, since she was sometimes force-fed by the authorities after going on hunger strikes.

My guess is that “Fanny Parker” was intended to sound like Fanny Farmer, a chain of American candy stores (founded by the same person who originated the Laura Secord chain in Canada).

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Do you want a diamond?

From the Toronto Daily Star, February 15 1924:

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I’m sure that the seller obtained his goods in an entirely legitimate manner.

By the way, I’m fascinated by the letter and numbering system that appears next to some ads. What does “1.2.3.5.F.15” mean?