I have been spending a lot of time in the 1930s lately, but I recently looked up the February 18 1952 edition of the Toronto Daily Star and found a lot of stuff there, so we will be in 1952 for the next few days!
The first thing I noticed when looking at this edition was that there were a lot of ads for the new 1952 Oldsmobile. First, there was an ad for the Oldsmobile itself:
Then, there were a number of ads from automobile dealers who were inviting you to see the new Oldsmobile for yourself. Presumably, this was a coordinated effort. (I’m trying the WordPress image gallery feature again – click on an image to view it more completely.)
And, last but not least, there was a photo of the new Oldsmobile near the back of the paper:
The references to the Oldsmobile reminded me of this 1931 promotional cartoon, which included the song “In My Merry Oldsmobile”. The song was originally written in 1905.
