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Gives evidence

The February 4 1935 edition of the Toronto Daily Star contained this ad for Fruit-a-tives, a “fruit liver tablet”:

The ad included a testimonial that included a sworn statement, apparently made before a notary, and on file in Ottawa. I wonder if anyone ever asked for it?

I looked Mrs. Grace Sansone up in the Toronto city directories. The 1935 directory listed Samuel Sanson working as a barber and living at 233 Melita; in other years, his name was listed as Sansone, so I think that the Fruit-a-tives company did have the name right. There was also a Grace Sanson in the 1940 directory, working as a ward aide at the Toronto Hospital for Consumptives and also living there; this might have been someone else.

Samuel Sanson or Sansone continued barbering into the 1960s. The 1962 directory lists him still working as a barber and living at 233 Melita. The 1964 directory lists him with no occupation, which presumably meant that he had retired. The 1965 directory, however, lists Grace as the widow of Samuel and living at 233 Melita.

233 Melita Avenue is a semi-detached house near Dupont and Christie; it looks pleasant enough.

Fruit-a-tives seems to have been used for a variety of purposes; besides clearing up Mrs. Sansone’s pimples, it was apparently also a laxative. A search yielded references to a 1931 pamphlet entitled Secrets of Health and Long Life and a medical handbook from about the time of the First World War.

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