The Toronto Globe and Mail published a Christmas Day edition in 1970. Most of the ads in this paper were for Boxing Day sales, but a few stores provided Christmas greetings.
John Bulloch Tailors published some Bible verses:
Lipton’s provided this lovely drawing, which is very much of its time:
Birks, the jewellers, provided a message that looked like it was reproduced from a Christmas card, to be honest:
And, naturally, the two heavy hitters on the Toronto retail scene, Simpson’s and Eaton’s, provided full-page ads commemorating the season:
Back in 1970, it would have seemed like Simpson’s and Eaton’s had been around forever and were always going to be around. Who could have known that, nearly 50 years later, both of them are now long gone?