When Marilyn Bell swam across Lake Ontario in September, 1954, she became famous. With fame came endorsement opportunities, some of which went to some extremes to connect their product with young Ms. Bell.
For example, here’s an ad for Heinz baby foods from the October 4 1954 edition of the Toronto Globe and Mail. In this ad, her mother got in on the act too:
I wonder how the Heinz endorsement money was divided between mother and child!
Ms. Bell is still alive – she moved to New Jersey when she got married, became an American citizen, and raised four children. She now lives in a town in New York state.