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Norge!

The makers of the Norge clothes dryer wanted to be sure that readers of the February 26 1954 Toronto Daily Star knew of its existence. There were no fewer than six small ads in the paper for it.

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And, if that wasn’t enough, there was also a larger ad that extolled the virtues of the new Norge clothes dryer:

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The Norge brand name has been acquired by a succession of larger companies over the years: it was acquired by Magic Chef in 1979, which was absorbed by Maytag in 1986, which was in turn absorbed by Whirlpool in 2006.

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