In the February 11 1932 edition of the Toronto Globe, there were two separate references to bridge, which implies that the card game was becoming extremely popular.
The first was an ad from Ellis Brothers, who normally specialized in jewellery. They offered a complete set of bridge necessities for $1.50: playing cards, scoring pads, pencils, and “decorative tally cards”.
The second was a Salada Tea ad:
If you were outside Toronto and its suburbs, apparently you were out of luck.
The game of contract bridge evolved from its predecessor, auction bridge. The first official rules of contract bridge (later just called “bridge”) were published in 1925, and the game took off in popularity from there.