When looking through the November 5 1956 edition of the Toronto Daily Star, I found another advertisement for The Institute of Breathing (Can.):
I love everything about this ad:
- The suggestion that EVERY MINUTE COUNTS in the fight for health.
- Testimonials from “Mother” and “Lady aged 83”.
- You could phone them 24 hours a day, any day, to get the free booklet!
I’ve discussed The Institute of Breathing (Can.) in a previous post. As before, I’ve found nothing in the Toronto city directories that referred to this institute.
I notice that this ad asks readers to send to Dept. S-8, whereas the ad in 1957 referred them to Dept. T8 – how did they organize and number their departments? Why was was there a dash in department S-8, but none in department T8? Was there a department R-8, or a department S9? I need to know, and I may never find out!