Mayoral endorsement

The city of Toronto used to hold municipal elections every year on New Year’s Day. So the December 31 1934 edition of the Toronto Daily Star was the last edition before the 1935 election.

This edition of the Daily Star made it clear who the paper was endorsing for mayor: Jimmy Simpson. Here is a collection of pro-Simpson articles that appeared there that day.









Mr. Simpson headed the list of the candidates that the Daily Star was endorsing for 1935:


However, there was one ad in the paper for a rival mayoral candidate:


There was a page full of ads from people seeking municipal office:


And, finally, there was a burst of doggerel on the editorial page, advising people to vote for somebody:


As it turned out, the Daily Star’s endorsement might have helped: Simpson won the race for mayor of Toronto in 1935 by nearly 4500 votes. The Daily Star turned on him the next year, though, when they discovered that he was anti-Catholic; he lost his bid for re-election in 1936.

In 1938, Simpson was killed when his car collided with a streetcar. In Toronto, his name lives on in the city’s east end, as a park and a recreation centre are named after him.

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