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The Institute Of Breathing

The February 11 1957 edition of the Toronto Daily Star contained this advertisement:

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You could call them any time – day or night, including holidays!

A search in the Toronto city directories for the Institute Of Breathing turned up nothing: it is not listed in the 1956, 1957, or 1958 city directory, and there is no other business at 2279 Yonge Street with that phone number.

A Google search for Captain W. P. Knowles turned up a couple of articles on his method of “controlled rhythmic breathing”. I have no idea whether it has any medical value, but obviously breathing of some form or other is somewhat useful.

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