Directors’ Efficiency Cup

When looking through the March 26 1935 edition of the Toronto Daily Star, this photograph caught my eye:


I love the concept of a Directors’ Efficiency Cup.

Out of curiosity, I looked up J.M. Heale in the Toronto city directories, and he turned out to be easy to find: Joseph M. Heale had a bold-face entry in every city directory that I looked at between 1918 and 1946. By 1925, when the agency won its first Cup, he was the manager, and he remained there through 1946. In 1947, he was just listed under his home address and not in bold-face, which suggests that he retired that year.

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