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$10.00

The January 23 1951 edition of the Toronto Daily Star contained this ad for Dr. Chase’s Nerve Food, in which they offered to send $10.00 to anyone who bought it and didn’t feel better afterwards.

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Dr. Chase’s Nerve Food originated in the 19th century, and was one of the many products created by Dr. Alvin Wood Chase (1817-1885). Weird Science has a short entry on Dr. Chase’s Nerve Food, and the Canadian Pharmacists Journal has a scholarly article on almanacs advertising Dr. Chase’s patent medicines.

So, suppose that you’ve picked up $10.00 from the Dr. Chase Medicine Co. Ltd., and you’re not sure what to do with it. One option, in an ad on the same page of the paper, was to recement your furnace:

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The Carter Furnace Company had moved to 2581 Yonge by 1955, and does not appear in the 1960 city directory.

Another option was to buy a pair of glasses and pocket $0.50 in change:

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King Optical existed into at least the mid-1960s. In 1965, they had a branch near Yonge and Dundas (at 276 1/2 Yonge Street), and a branch in Scarborough. I’m not sure when they ceased to exist.

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