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Gain or lose weight

Recently, I took a look at the May 19 1915 edition of the Toronto Daily Star. It contained ads for a product that helped you gain weight, and a product that helped you lose it.

First, the gainer:

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Advertisements for products that help you gain weight seem strange nowadays, but a lot of people were having trouble getting enough to eat back then.

If you were having enough to eat, or perhaps too much, this day’s paper had an option for you too:

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I don’t know what would happen if someone tried to take Certone and Resia at the same time. Which side would win?

What’s interesting to me is how wordy these ads were. People had time on their hands – there was no television or radio back then – and so were willing to read a lot more details than we are.

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