Categories
Uncategorized

The truth

From the October 1 1928 Toronto Daily Star:

IMG_0319

Doctors say it takes 100% bran to relieve constipation! 93% or 97% is not sufficient!

Two Kellogg brothers, John Harvey and Will Keith, invented the process of making flaked cereal at the Battle Creek Sanitarium, a holistic treatment centre that promoted vegetarianism, nutrition, exercise, hydrotherapy, the use of enemas, and abstinence from alcohol, tobacco, and all forms of sexual activity. (John’s Wikipedia entry helpfully points out that “Kellogg’s views on sexuality and masturbation are now considered extreme.”)

W. K. started the Kellogg company after a sanitarium guest, C. W. Post, took notes on how the Kelloggs made their cereal and then started his own cereal company. Apparently, “this upset Will to the extent that he left the sanitarium to found his own company.” I can’t say as I blame him! The Kellogg brothers may have led austere lives by modern standards, but I guess it paid off: they both lived for 91 years. And you can still buy All-Bran in your grocery store.

One reply on “The truth”

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s